As I sit here watching old PBA highlight reels, that iconic moment from the 2013 Governors' Cup keeps replaying in my mind. The commentator's voice still gives me chills: "Kuya kaya pa, a," marveling at how LA Tenorio had brought Ginebra back from a nine-point deficit in the fourth quarter to within striking distance at 85-87. That single phrase captures everything that makes debating the greatest PBA import so compelling - it's not just about statistics, but about those magical moments that define careers and create legends.
Having followed Philippine basketball for over two decades, I've developed my own criteria for evaluating imports. Raw numbers matter, of course, but the truly great ones transform their teams in ways that don't always show up in box scores. They adapt to the unique physicality of the PBA, embrace the passionate Filipino fan culture, and deliver when everything's on the line. I've seen phenomenal scorers come through who put up 35 points per game but couldn't lift their teams when it mattered most. Meanwhile, players like Sean Chambers may not have had the flashiest stats but consistently made everyone around them better.
Let me tell you about the first time I witnessed Billy Ray Bates play live. This was back in the early 80s, and the atmosphere was absolutely electric whenever "The Black Superman" stepped onto the court. Bates averaged around 38.7 points per game during his stint with Crispa, but numbers alone can't capture his impact. He played with a ferocity and athleticism that the league had never seen before. I remember one particular game where he scored 27 points in just the fourth quarter alone, completely taking over when his team needed him most. His combination of power and grace was simply breathtaking, and old-timers like myself still get emotional talking about his legendary performances.
Then there's Bobby Parks, who many younger fans consider the gold standard - and for good reason. Parks wasn't just a phenomenal athlete; he was a student of the game who understood situational basketball better than anyone I've observed. During his prime with Shell, he consistently averaged about 32 points and 12 rebounds, but what impressed me most was his defensive versatility. I've lost count of how many times I saw him guard positions 1 through 4 in a single game, often shutting down the opponent's best player while still carrying the offensive load. His seven Best Import awards speak volumes, but even that remarkable achievement doesn't fully capture his sustained excellence over multiple seasons.
The conversation inevitably turns to Norman Black, whose impact transcended statistics. What made Black special was his basketball IQ and remarkable consistency. While other imports might have had more explosive scoring games, Black's teams always seemed to be in championship contention. I recall analyzing his game tapes and being struck by how he mastered the nuances - setting perfect screens, making the extra pass, and always being in the right defensive position. His understanding of team dynamics was years ahead of his time, and his success as a coach later in his career only confirms his deep understanding of the game.
Justin Brownlee represents the modern evolution of the PBA import. Having watched his entire journey with Ginebra, what stands out to me is his incredible clutch gene. The man simply doesn't miss when the game is on the line. I've personally witnessed at least eight game-winning shots from him over the years, each more improbable than the last. His ability to read defenses and make the right play, whether scoring or facilitating, reminds me of Parks in his prime. Brownlee's connection with the Filipino fans is something special too - he's embraced the culture in ways few foreign players have, earning that affectionate "Kuya" title that resonates so deeply with local basketball culture.
When I compare these legends, I keep coming back to that essential question: what truly defines greatness? Is it individual brilliance or team success? Statistical dominance or cultural impact? From my perspective, the greatest import must excel in all these dimensions. They need the numbers, certainly, but also that intangible quality that lifts their teams and captures the imagination of fans. That's why my personal vote goes to Bobby Parks - his combination of individual excellence, defensive prowess, championship success, and sustained dominance across multiple seasons gives him the slightest edge in my book. Though I'll admit, having a beer with fellow basketball historians often leads to passionate debates that last deep into the night, with convincing cases made for Bates, Black, Brownlee, and several others.
The beauty of this debate is that there's no definitive answer, and that's what makes it so engaging year after year. Each generation of PBA fans will have their own favorite, shaped by the moments that made them fall in love with the game. For me, it will always be about those magical fourth-quarter comebacks, those impossible shots, and those leadership moments that define legends. The next time you hear someone shout "Kaya pa!" during a close game, remember that you're witnessing the latest chapter in this ongoing conversation about what makes an import truly great.
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